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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood.

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successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

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Grabbing the consumer’s attention isn’t enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. If it’s a billboard ad, you’ll need a super catchy headline and simple design due to the speed at which people will pass.

So how is any writer supposed to pen a stunning piece of advertising copy — copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad.

"There is no magic formula to write perfect ad copy. It is based on a number of factors"

Our Approach
100+
PROJECTS COMPLETED
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Happy Clients
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Years Expreience
Who We Are

Creative Team

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Steve Pollock MRICS
Blog Author
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Paul Howarth PGc BSc (HONS) MRICS
Blog Author
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Scott Bradshaw BSc (Hons) MRICS
Blog Author
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John Hill BSc MRICS
Blog Author
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Neil Simpson BSc (HONS) MRICS
Blog Author
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Robert MacLachlan FRICS
Blog Author
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Ian Rutherford
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Chris Paton
Blog Author
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Matthew Gibson
Blog Author
Our Process

How We Work

01

Exploring the problem

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
02

Finding the solution

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
03

Prototyping

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
04

Building the product

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
05

Launch and support

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must convince consumers.
From our Blog

Recent Posts

The marketing may be in the form of a regular news item or half column society news.

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Housing
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Maryhill Housing Development

The development will feature modern, energy-efficient homes, and nbm is proud to provide Employers Agent Services for this project.
Regeneration
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Glasgow Meat Market Transformation

Glasgow is set to revitalise a historic derelict building into a community hub, with our team providing key Contract Administrator and Quantity Surveying Services.
Promotions
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Promotions spotlight

Internal promotions of nbm staff to Director and Associate Director roles.
Teambuilding
Aug
23
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2024

Charity Five-a-side event

Charity event to raise funds for Glasgow Children's Hospital Charity.
nbmteam
Jul
29
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2024

Welcome to the team

We are delighted to welcome Alan McGill to the nbm team.
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